Mohamad
Amin Al Hajj.

I build AI that earns its place in industry,
and lead the people who make it useful.

Step inside the work Meet the person

THE PRACTICEApplied AI · Industrial systems · People

THE PRESENTAI Development Manager · SKF

SCROLL TO DISCOVER

01 / A LOOK INSIDE

Good answers start
with good evidence.

A little window into how I think about AI.
Pick a question. Follow the source. See what holds up.

THE EVIDENCE ROOMINTERACTIVE ILLUSTRATION · PUBLIC CASE NOTES

01 / THE QUESTION

What went into SKF’s customer-facing assistant?

A guided example using this site's published case notes.

02 / THE EVIDENCE

The problem

Ready to follow the source

The contribution

Ready to follow the source

The delivery status

Ready to follow the source

03 / THE GROUNDED ANSWER

The answer belongs here. The evidence comes first.

Choose a question, then trace its evidence.

CURATED EXAMPLE / NO LIVE INFERENCE

Mechanical engineeringApplied AIProduction systemsTeam leadershipTorino → Utrecht

02 / Work & impact

What the work
delivered.

Customer-facing products, engineering tools in use, and outcomes reported by users.

Customer experienceDelivered

SKF's first customer-facing GenAI assistant

A multi-agent assistant built for L1/L2 technical questions, using SKF product knowledge and retrieval.

Engineering decisionsDeployed

Product recommendations inside engineering software

AI recommendation and optimization deployed in engineering tools, using customer requirements to guide product selection.

AI strategy & R&DVision + funnel implemented

Set R&D's AI vision; built SKF's intake funnel

Set the direction for AI in R&D and implemented a shared intake funnel for all AI initiatives within SKF, taking ideas into discovery and prioritization.

AI enablementSoftware guidance delivered · Embedded AI planned

AI enablement from practical guidance to adoption planning

Shaping AI enablement across software development and embedded AI, connecting practical guidance, team capabilities, and adoption priorities. Practical software-development guidance delivered; embedded AI enablement remains planned.

03 / Selected work

Made to work
outside the demo.

One connected practice: set direction, test promising ideas, deliver useful products, and run AI where it belongs.

GenAI + decision support · Delivered

AI shaped around real product work.

Delivered SKF's first customer-facing multi-agent technical assistant and recommendation/optimization in engineering software. Applied work also includes RAG monitoring and evaluation. Current Product Assistant support is coordinated with AI Products, which retains product ownership.

customer-facing product assistant: GENAI
recommendation and optimization deployed in engineering software: AI

FIELD SYSTEM / 03 WORK MODEL

Read the case note

KNOWLEDGE INTO PRODUCT

01Customer + engineering needs
02Product knowledge + constraints
03GenAI, retrieval + optimization
04Deployed product workflows

↳ Customer-facing GenAI and recommendation/optimization systems delivered for real SKF workflows.

Open the full portfolio

04 / The route here

One career.
Four turns.

From mechanical systems in Italy to industrial AI leadership in the Netherlands. The curiosity stayed the same; the scale changed.

01
2019
Turin, Italy
Research intern
Mechanical engineering research at Politecnico di Torino and SKF GmbH.
02
2020–23
Utrecht, Netherlands
AI specialist
Optimization, forecasting, and analytics for real engineering decisions.
03
2023–25
SKF · Utrecht
Senior AI specialist & team lead
Production GenAI, customer-facing assistants, and team delivery.
04
2025–now
SKF · Utrecht
AI development manager
Leading four AI specialists and keeping delivery close to its users.